Use the following report to show your top or bottom customers detailing for a selected date range.
04- Wine Club > Membership Analysis > 09- Member Loyalty.
This report details the sales for the top Wine Club Members including their purchases in the Tasting Room, E-commerce, Events, and more.
It enables you to get a true and full picture of the buying habits in all areas of your business for your best customers. You are able to identify which customers frequently purchase in the Tasting Room, E-Commerce, or attend Events.
This is very useful information when you create targeted marketing campaigns to capture more revenue or show customer appreciation.
Conversely, you can run the same report for your Wine Club members with the least amount of purchases and run a campaign to try to win back more purchases from those members.