Identify your club members who receive their Wine Club shipments/allocations and frequently enjoy complimentary tastings but NEVER buy any additional wines!
Use this report:
07- Customer Analysis > 04- Sales and Customer Details by Channel
Select your required date range and select All Customers.
Download the data to Excel to allow you to filter by Club Status "Active" and you can then view their Tasting Room visits and online sales.
Enjoy analyzing how to persuade your low purchasing customers to buy more!