Use the following report to quickly look at a list of your customers who show a significant drop in their purchase history since last year:

07- Customer Analysis >  05- Year Over Year Sales and Customers Comps

Click on the "Diff" column to show customers with a significant negative differential and decide how you would like to approach them to try to win back their loyalty and purchases.

Use the download to Excel option to continue to filter and sort the results and plan how many customers you would like to target with your campaign encouraging them to purchase.  CLICK HERE for details on how to create marketing campaign in WineDirect.