Select the following report to quickly identify your best online purchasing customers:
07- Customer Analysis > 06- RFM Analysis
Choose only the Order Type "Website" to display online customers.
Click on the Customer Segment "Best Customers". These are your customers who have purchased recently, frequently and at high value.
The Best Customers for Order Type "Website" are displayed and can be downloaded to Excel to product a targeted marketing campaign aimed just at those customers who have a history of recent, frequent and high value website (online) wine purchases.
For full details of how to export customers from WinePulse and import to WineDirect to use List Builder to send an email to a particular contact type click here.