Definitions of DTC Terms

DTC - Direct to Consumer
DTC stands for Direct to Consumer (customer) and is a term unique to the wine industry.  When a winery sells directly to a consumer, that is a DTC sale. ...
Sat, 12 Oct, 2019 at 12:51 PM
AOV Average Order Value
AOV stands for Average Order Value.  When using WinePulse this DTC value is calculated for each Sales Channel based on the Total Wine Sales (orders that inc...
Mon, 21 Sep, 2020 at 9:59 AM
KPI - Key Performance Indicators
KPI stands for Key Performance Indicators. Examples of DTC/ Tasting Room KPI's are number of visitors/tasters, wine conversion rate, average order ...
Fri, 13 Dec, 2019 at 11:47 AM
Conversion Rate - Wine Order Conversion Rate (CR)
In WinePulse the Wine Order Conversion Rate (CR) is based on the number of tasters who purchased bottles of wine.  For example if there are 50 tasters in...
Thu, 25 Jun, 2020 at 4:09 PM
Conversion Rate - Wine Club Signup Conversion
In WinePulse the Wine Club Sign up conversion rate is the number of NON wine club tasters who joined the Wine Club.  For example if 30 of today's 50 ta...
Fri, 13 Dec, 2019 at 12:27 PM
Promotions in WinePulse DTC Reports
The existing WinePulse Promo Reports are using only the "1st Promotion" applied to a wine product in an order.  This is the only value displayed i...
Fri, 13 Dec, 2019 at 11:49 AM
What is RFM? Recency, Frequency, Monetary analytics of your DTC business
RFM - Analyzing your Customer Data in a different way! There is a lot of buzz in the wine business world right now about “RFM”.  All of your customers (...
Wed, 26 Feb, 2020 at 12:19 PM
Wine Club Attrition in the DTC world
What is “attrition” and is it a good or bad thing?  Simply put, attrition is a way of quantifying how many people are leaving your wine club.  A healthy win...
Sun, 29 Mar, 2020 at 11:05 AM
Blank WineDirect's Contact Status appear as "Other" Customer Type in WinePulse
WineDirect categorizes customers using the following "Contact Status":  1st Time Customer Repeat Customer Club Member Prospect Blank  ...
Fri, 3 Jul, 2020 at 8:17 AM
WinePulse RFM Segments & Scoring
WinePulses RFM (Recency, Frequency, Monetary) segments and detailed scorings for each.   Customer Segment R F M Activity Suggested A...
Fri, 13 Dec, 2019 at 11:57 AM